Ways To Make Money - Naming Your Website Correctly

One of the ways to make money is by starting a new online business. However, an important issue to consider is the right domain name for your website. If you choose well, your domain name will help brand your site and bring you traffic. If you choose poorly, on the other hand, you can turn off potential customers and make them think poorly of your site.

There are some common mistakes that you should avoid when you select your domain name:

Too Long - Sometimes business owners want to get across an idea, and they choose a domain name that is several words or even a sentence long. This is far too long. Keep it short and simple. Too much to type in the URL field can mean that your prospective customer will go to a competitor with a more concise domain name instead.

Even if the customer does want to come to your site specifically, an overly long domain name can prevent this. If the customer types out the long name but has a typo, they may hit a competitor's page that is designed to be similar, or they may receive a notice that there is no such website.

Confusing - In some ways, domain names are like vanity license plates. You have a short space for your message and you want to make it count. But if it is so convoluted that you have to puzzle over the meaning, this is not a good choice.

Coming up with a clever or amusing domain name is fine, so long as it is also clear what the domain is about. Don't use an inside joke, or an obscure reference, as your domain name. Keep it short and understandable.

Dashes - To establish a brand for your business, stay away from domain names that involve dashes unless all of your business is conducted online.

Many people who hear of your website will hear of it verbally and may not be told of dashes. For instance, if one of your customers recommends "my-website" to a friend, they may say "you have to go to 'my website,' it is so cool!" The person will then likely type 'mywebsite' as your url, without the dash. This mistake may direct your potential customer or client to one of your competitors! Avoiding dashes is not as important if you do all of your business online, though, as people will be copying and pasting your address or clicking on a link. However, your domain name should be the first thing that you think about when you decide that one of your ways to make money will be by starting an online business.

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